I’m Mahmudul Hasan Rifat, a digital marketing manager, growth consultant and entrepreneur with more than 8 years of professional experience working across SEO, paid advertising, performance marketing, content, social media, analytics and digital growth.
My work sits at the intersection of marketing, technology, data and business growth.
Over the years, I’ve worked with businesses, teams and organizations across different industries and markets, helping them improve their online visibility, acquire customers, build stronger digital systems and make better marketing decisions.
I’m particularly interested in understanding why people search, what makes them trust a business, what makes them take action, and how digital channels can turn that behavior into sustainable business growth.
I’m currently based in Cumilla, Bangladesh, while my professional experience extends beyond a single city or market.
Helping businesses grow through measurable, data-driven marketing strategies that create sustainable long-term success.
Real growth is no accident. We turn data into your business's strongest engine.
Let’s build a performance marketing strategy that drives qualified leads, increases conversions, and delivers measurable business growth.
Marketing is not only something I do for other businesses.
I also personally own and operate businesses.
This is an important part of my professional identity because it gives me first-hand experience of the business problems behind marketing decisions.
My businesses include:
Clothing & Fashion only for wholesale
Abiri is a consumer-facing clothing business where I apply branding, product positioning, content, social media, customer acquisition and conversion strategies.
Digital Marketing Agency
Markenics digital marketing business focused on SEO, paid advertising, social media, content, performance marketing and digital growth.
Second-Hand Laptop & Mobile Shop
Yearim Tech technology retail business where I apply product marketing, local discovery, social media, customer acquisition, sales follow-up and conversion strategies.
I believe good marketing begins with the business—not the platform.
Before deciding whether a company needs SEO, Google Ads, Meta Ads, content or social media, I want to understand:
What does the business actually sell?
Who is the ideal customer?
Why should that customer choose the business?
How do customers currently discover it?
Where does the current customer journey break down?
What does the business need to achieve?
Only after understanding those questions does the marketing strategy become meaningful.
My goal is not to create marketing activity for the sake of activity.
My goal is to create a system that helps a business become:
More discoverable.
More trustworthy.
More relevant.
More competitive.
More profitable.
My work focuses on helping businesses build stronger digital acquisition and growth systems.
My core areas include:
I don’t see these as completely separate disciplines.
A successful digital strategy often requires multiple channels working together.
Someone might discover a company through Google, see its social content later, read reviews, visit its website, compare alternatives and eventually become a customer.
That’s why I think about the entire customer journey, rather than optimizing one marketing channel in isolation.
My professional experience has covered both strategic and hands-on marketing work.
I’ve worked across:
I’ve also worked with different types of businesses and industries, giving me exposure to different customer journeys, acquisition models and marketing challenges.
My experience includes working with international teams and clients as well as businesses in Bangladesh.
I believe marketing experience should be demonstrated through actual work and measurable outcomes wherever possible.
Across my professional experience, I’ve worked on projects associated with results including:
Increase in leads
Reduction in advertising costs
Improvement in ROAS
Keywords ranked in Google’s Top 10
Annual paid media managed
Growth in social media performance
These figures represent selected results from specific projects and campaigns.
They are not promises of identical results for every business.
Marketing performance depends on factors including industry, competition, budget, offer, website, sales process, audience and starting position.
I believe that context matters just as much as the number itself.
SEO is one of my core areas of expertise.
My SEO work can involve:
I don’t believe SEO should simply produce rankings.
The better question is:
Are we attracting the right people?
A page ranking for a high-volume keyword is not necessarily valuable if the visitors have no intention of becoming customers.
That’s why I connect SEO with search intent, customer journey and business objectives.
I work with paid acquisition channels including Google Ads, X (formerly Twitter) and Meta Ads.
My approach focuses on connecting:
Audience → Message → Offer → Landing Page → Conversion → Measurement
Rather than judging a campaign only by clicks or impressions, I look at the business outcome behind the campaign.
Depending on the project, this can involve:
Performance marketing is where strategy meets measurement.
Depending on the business model, I may focus on metrics such as:
The exact metric depends on the business.
A campaign generating thousands of clicks can still be a failure if it produces no meaningful business outcome.
That’s why I focus on what happens after the click.
I believe content should exist for a reason.
A business shouldn’t publish content simply because it needs to “post something today.”
Useful content should help people:
My content strategy focuses on usefulness, search intent, audience needs, brand positioning and business objectives.
Marketing decisions become stronger when they are supported by reliable data.
My experience includes tools and platforms such as:
I use analytics to understand:
What is working?
What isn’t working?
Where are customers dropping off?
Which channel is producing the best opportunities?
Where should the next investment go?
Data isn’t valuable simply because it exists.
It becomes valuable when it helps make a better decision.
Search is changing quickly.
People increasingly discover information through traditional search engines as well as AI-powered search and answer systems.
This changes how businesses and professionals need to think about online visibility.
I am interested in the intersection of:
My approach is not based on trying to “hack” AI systems.
Instead, I believe businesses and professionals should make their information:
Clear.
Accurate.
Useful.
Consistent.
Well-structured.
Supported by real experience.
The objective is to make it easier for both people and machines to understand who you are, what you do, what you know and why you are credible.
Running my own businesses has taught me things that cannot be understood entirely from marketing theory.
I’ve experienced:
That experience influences the way I approach marketing.
I understand that when a business owner spends money on marketing, they don’t ultimately want:
More clicks.
They want:
More qualified opportunities.
More customers.
More revenue.
Better profitability.
A stronger business.
That perspective is central to my work.
My experience and interests span several industries, including:
SEO, paid acquisition, content, lead generation and conversion.
Demand generation, SEO, content, paid acquisition and growth.
Lead generation, local visibility, paid advertising and conversion.
Product discovery, advertising, SEO and conversion optimization.
Search visibility, local discovery, content and paid acquisition.
Local SEO, customer acquisition, social media, advertising and online-to-offline conversion.
I’m also open to working with businesses outside these categories when the marketing problem is a good fit for my expertise.
My professional journey isn’t limited to client and business work.
I’ve also been involved in the broader digital and WordPress community.
I’ve participated in WordPress Campus Connect Cumilla, including organizer and speaker-related activities.
My WordPress community profile also reflects involvement as an organizer, speaker and volunteer.
I’ve also been involved with the Cumilla Freelancing Community, where I’ve contributed to the local freelancing ecosystem and mentoring of freelancers.
These experiences are important to me because I believe professional growth isn’t only about what you achieve individually.
It is also about:
Sharing knowledge.
Helping others grow.
Building communities.
Learning from people around you.
I’m particularly interested in the future of:
I’m especially interested in how AI is changing the way people discover businesses, compare solutions and make purchasing decisions.
When I work with a business, I try to bring four things together:
Understanding the business before choosing the marketing channel.
Turning the strategy into actual campaigns, content, SEO and marketing systems.
Tracking meaningful performance rather than vanity metrics.
Learning from the data and continuously improving.
The result should be a marketing system that becomes smarter over time.
Understand → Research → Strategize → Execute → Measure → Optimize
The business, customer and commercial objective.
The market, competitors, audience and search behavior.
Choose the right channels and prioritize opportunities.
Build campaigns, content, SEO and conversion assets.
Track meaningful outcomes.
Improve what works and remove what doesn’t.
This framework can be adapted to different businesses, budgets and industries.
I don’t believe every business needs to be everywhere.
I don’t believe more followers automatically mean more revenue.
I don’t believe traffic alone equals growth.
I don’t believe every business needs paid advertising.
I don’t believe SEO is simply about inserting keywords.
And I don’t believe there is a universal marketing strategy that works for everyone.
Good marketing starts with context.
Name: Mahmudul Hasan Rifat
Profession: Digital Marketing Manager & Growth Consultant
Experience: 5+ years
Based in: Bangladesh
Core areas: SEO, Paid Advertising, Performance Marketing, Content, Social Media, Analytics & Growth
Businesses: Abiri, Marketincs & Yearim Tech
Professional interests: Digital Growth, Search, AI, Marketing Technology & Entrepreneurship
Community involvement: WordPress and freelancing communities
Markets: Bangladesh and international
Mahmudul Hasan Rifat is a digital marketing manager, growth consultant and entrepreneur with 8+ years of experience across SEO, paid advertising, performance marketing, content, social media, analytics and digital growth.
His primary areas of expertise include Ai in Marketing, SEO, Google Ads, Meta Ads, performance marketing, content marketing, social media marketing, analytics, digital strategy and growth marketing.
MH Rifat stand for Mahmudul Hasan Rifat
No. SEO is one of his core areas, but his broader work covers digital marketing, paid advertising, performance marketing, analytics, content and growth strategy.
Yes. He personally owns and operates Abiri, Marketincs and Yearim Tech.
Abiri is a clothing and fashion business personally owned by Mahmudul Hasan Rifat.
Markenics is his digital marketing agency focused on helping businesses with digital marketing and growth.
Yearim Tech is his second-hand laptop and mobile retail business.
Yes. His professional experience includes working with international teams and businesses as well as businesses in Bangladesh.
His experience and interests include EdTech, SaaS, technology, real estate, e-commerce, hospitality, travel, retail and local businesses.
Yes. Depending on the business, consulting can cover digital marketing strategy, SEO, paid advertising, performance marketing, analytics, customer acquisition and growth.
The best starting point is to explain your business, current challenge and desired outcome. From there, the appropriate marketing approach can be discussed.
Let’s build a performance marketing strategy that drives qualified leads, increases conversions, and delivers measurable business growth.
